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What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?

by iTTCONNECT Wednesday, 20 Sep 2017

What is SEO?

SEO is an acronym that stands for search engine optimization.

This is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

In other words, SEO meaning involves making certain changes to your website design and content that make your site more attractive to a search engine.
You do this in hopes that the search engine will display your website as a top result on the search engine results page.


How does SEO work?

Search engines want to provide the best service for their users.

This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.

This helps them deliver more relevant results to those who are searching for certain topics or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on SERPs. 

SEO is the process that organizations go through to make sure that their site ranks high in the search engines for relevant keywords and phrases.

By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers.

By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

By adjusting your website and content for greater visibility and readability, you help give your SEO meaning.

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