Website SEO (Part4)Monday, 06 Sep 2021
WHAT SEO ELEMENTS ARE IMPORTANT ON MY WEBSITE?
- There Will Be More Importance Placed on Semantically Related Keywords
- Favicon optimization
- Breadcrumb optimization
- Meta description optimization
- Numbers in titles
- Bring content out of tabs
- Optimize for Voice Search
Meaning and intent behind a specific keyword phrase. - Entity Salience. The entity is the subject and the salience is its importance.
Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, if they're visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right.
What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you're using schema markup.
If we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it's encouraging those clicks and acting as marketing copy for your website.
There are 3 basics of a good headline: numbers, simplicity and trigger words.
Dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results.
Don't be spammy about it. Don't include it if it doesn't make sense and don't fake it. But if you can include a number, it will often increase your click-through rate for any given query.
If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body,
so people don't have to click to see, generally performs better than content that's hidden in tabs.
More than half of searchers are using voice search for basic online searches, so creating high-quality, voice search optimized FAQs can go a long way to get your posts ranked.
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