WHAT SEO ELEMENTS ARE IMPORTANT ON MY WEBSITE?

• Content That Fulfills the Google EAT Principle Will Rank Higher

EAT principle: expertise, authoritativeness, and trustworthiness.
Write for humans first and search engines second.

• Long-Form Content Will Help Improve SERPs

Long reads of 3,000-plus words get three times more traffic and four times more shares.
Ensure your content is easy to share. Include obvious sharing links at the headline and again at the conclusion so that readers can share with a quick click.

• Featured Snippets Will Become More Prominent

Scoring a featured snippet is a great way to get on that coveted first page of results. What’s more, snippets steal significant traffic from competitors.
Featured snippets are brief excerpts from a webpage that appear in Google's search results in order to quickly answer a user's question. Featured snippet content is automatically pulled from pages that have been indexed by Google.

• Predictive Search Is Set to Improve

Google Discover - The content recommendation tool identifies user behavioral patterns over time and gradually learns these habits. With this information, Discover can identify the most accurate content most likely to interest the user.

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