Search Engines, including Google, have started to actively 'discourage' traffic from websites that are not secured by the HTTPS protocol. They advocate a more secure internet experience and also want to make sure that you “look after” your website.

So what is HTTPS?

HTTPS is illustrated by the small 'padlock' on a website browser which shows that your website is secure. Since the key is security, HTTPS has been used for any site involving secure information. It’s used for ecommerce sites to tender protected transactions. More than likely, your bank will use HTTPS to secure your information. As we’ll discover next, HTTPS is recognized and used as an SEO benefit to your secure site in search engines as well.

Search Engine Optimisation advantages

If you’re following Google’s recommendations, switching to HTTPS will benefit you and the security of your site. There are also some additional positive SEO benefits for you to consider regarding Increased Rankings, Referral Data and Security and Privacy.

Security

HTTPS benefits your overall website in many ways; some of these are that the HTTPS protocol authenticates the website and server communication; avoids damage by third parties and also encrypts data and communication.

HTTPS & SSL Certification will make your site more secure and Google is ramping up its insistence. As always, the majority of your decision should be based not on chasing algorithm changes, but on optimizing the needs of your business and improving your user experience. Part of this is to make sure that your website is in the best position to take advantage of this.

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