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Search Engine Optimization

We can help you rank organically on Google.

Why SEO?

To understand why search engine optimization (SEO) is so important, you need to know what SEO does for a website.

If you needed to hire a new manager for your office you would let people know about the opening by advertising. An ad in the paper would probably include the positions' title, job description, and how to contact you. It might also state how not to contact you (i.e., no phone calls.)

Meta data, code, and certain files (i.e. robots.txt) provide similar information to robots including what the website is about, where you are located, and instructions on how often, and what robots should or should not read.

A robot is what search engines (and other information gathering companies) use to find your site, analyze it, and then decide what to do with it (ignore it, ban it, or index it).

Think of SEO as advertising your site to search engines. To appear in search engine search query results you have to accomplish three things:

We take care to make Robots our friends!

The Internet search engine process is not run by people. It is run by robots (spiders, webcrawlers, worms, and webants) that (hopefully) visit your site and try to understand and index it. If your site is not indexed, it will not show up in search engines!

A site with good SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyse, and assign relevance to. A site with no-, or poor SEO will either get ignored, or worse - tagged as spam or blacklisted.

White-Hat SEO

We only follow the principles of White-Hat SEO structures and the summary below gives you a good insight into the process:

What is White-Hat SEO

White-Hat SEO Tactics

Internal Linking Reciprocal Linking Content Creation Writing for Blog Site Optimization

Black-Hat SEO

Webmasters that are in for the short term gain attempt to "trick" the search engines into ranking sites and pages based on illegitimate means. Whether this is through the use of doorway pages, hidden text, interlinking, keyword spamming or other means they are meant to only trick a search engine into placing a website high in the rankings. Because of this, sites using black-hat SEO tactics tend to drop from these positions as fast as they climb (if they do climb at all).

Black-Hat SEO Tactics

The following tactics are used by the ‘ill-informed’ SEO ‘Experts’ to "trick" the search engines and we strongly guard against them.

Due to the sheer number of tricks and scripts used against search engines they could not possibly all be listed here. These are the most common black-hat tactics. Many SEO's and webmasters have simply modified the below tactics in hopes that the new technique will work. Truthfully they may, but not forever and probably not for long either.

Keyword Stuffing Hidden Text Cloaking Doorway Pages Redirects Duplicate Sites