Google again continued to provide basic SEO tips to help improve your site ranking in organic Google search. It certainly seems like Google is out to help everyone rank better for organic Search, which is good news for all. This follows on the recent “good directions drive traffic to your website” by Google’s Matt Cutts and also an “Introduction to Google Ranking” by Amit Singhal.

In the latest post on the Google Adsense blog, Ambroise Fensterbank highlights some important points for search optimization. He basically gives us basics of optimization starting off with the following pointers:

• “there’s no magic formula to make your site show up first on a search results page”
• “use good practices when it comes to links, design, content, and the structure of your site.”
• “Google organic search and AdSense are independent of each other. Displaying AdSense ads on a site won’t change the ranking of the site in Google search in any way”
• “ranking in Google search is based on many different algorithms”
• “optimization for search is a long, continuous process”
• “avoid any techniques that claim to optimize your ranking very quickly or radically”
• “monitor the quality of your site’s backlinks - backlinks are links from any site directing to your site”
• “to increase your site’s popularity, check if other sites that discuss similar topics or have a similar reader base are aware your site exists”
• “outgoing links are also important and should comply with our guidelines”
• “don’t participate in link schemes or buy/sell links that pass PageRank, as it is against our guidelines and may hurt your site’s performance in our search results”

The above may sound familiar to you and might clear up the fog around some of the seo myths (top 10 organic SEO myths or 5 myths about SEO) floating around, but it does not provide earth shattering revelations. These are simply a good basis or platform to start from when optimising our sites.

More hints were given and Ambroise provided these tips for structuring your site:

• Your pages should have a clear hierarchy and relevant internal links.
• We also recommend creating a Sitemap and using Google’s Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
• Use <title> tags (Unique Page Titles) that are explicit and useful for the user. For example, avoid a title like “Homepage” or “Welcome to my site”.
• For images, use ALT attributes to describe appropriately what the image is about.

For more info have a read through 20 Tips to get a better ranking on Google.

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