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The growth of blogs has become an integral part of SEO and is important to businesses because blogging is a great way to spread word of mouth. Consumers don’t rely on ads anymore; they prefer opinions from family, friends, and people they trust. If a consumer is reading their favourite blog and come across an article about a brand they love, they will most likely trust it more than seeing an ad.
If you have a blog, it is important that its relevant and consistent to your brand. Here are a few guidelines to keep in mind when writing on your blog.
When you simplify what you say, your message is clear. Your content doesn’t have to be a paragraph, but keep in mind that you’re not writing a book. Keep your Reader intrigued by keeping it straightforward and to the point.
VLOGS (video blogs), for example, are a great way to interact with your audience. The more personable you are, the more people trust you and want to work with you.
Share articles, pictures and even other people’s blog content. These social channels are what distribute your message and brand. When your blog is promoted in this network, people will read it and share it.
Use keywords that will help drive traffic to your website. Blogs, or any content, will contain certain key words that Google picks up. The better key words you use, the more likely the blog will show up in Google searches. This way, readers will find your blog and in turn, drive traffic to your website.
One of the greatest purposes of someone reading your blog is to educate them and create depth. This helps because the next time you write an informational blog, your readers are more inclined to read it. The more you share your knowledge, the more you build a reputation of being an expert on a certain topic, and the more your readers will trust you.
If you don’t have a blog – speak to us and we can integrate one into any website with ease.